On

Why we saved it

A sportswear brand that looks like a fashion house: big campaign imagery and a custom typeface.

Visit website ↗

Three reasons

01Full-screen campaign, one message at a time
02Their own typeface, with a semi-mono for details
03Muted, earthy photography instead of loud sport colours

Inspect

Built with: Nuxt, Contentful
Fonts: On, On Semi Mono
Location: Zürich, Switzerland
Captured: 02.10.2026
The live site may have changed since.
URL: on.com

Palette · interface

Palette · imagery, at capture

Tags

On website, desktop screenshot

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